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Last updated: September 27, 2023

Solo Select is committed to respecting the privacy and security of your personal information. This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

When we refer to “Solo Select” or “we”, “us” or “our” we mean either Solo Select Horses, LLC. or the relevant Solo Select group company which provides you with our services and mobile and web-based applications (namely, Select Horse Sales, LLC)

This Privacy Notice only applies to personal information that we collect from you, including gathered through our websites at, and (“Website”).

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Policy.

1. What does Solo Select do?

Solo Select is an equine marketing and service company. 

2. What personal information does Solo Select collect and why?

The personal information that we collect about you broadly falls into the following categories:

Information that you provide voluntarily

Certain parts of our Website ask you to provide personal information voluntarily: for example, we ask you to provide your contact details (including your name, address and e-mail address) and billing details in order to register an account with us, to process and fulfil your orders, to subscribe to marketing communications from us, and/or to submit enquiries to us. We use this information to create and administer your account, send you marketing communications, provide you with the products you purchase, and to respond to your enquiries.

You can unsubscribe from our marketing emails by clicking “Unsubscribe” at the bottom of the email or by contacting us using the contact details provided under the “Contact Us” heading below.

Information that we collect automatically

When you visit our Website, we collect certain information automatically from your device. In some countries, including the United Kingdom and countries in the European Economic Area (EEA), this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically include information such as your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g., country or city-level location) and other technical information. We also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology” below.

Information that we obtain from third party sources

From time to time, we receive personal information about you from third party sources (including event vendors or promotional partners) but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

The types of information we collect from third parties include your name and email address and we use the information we receive from these third parties to: 1) notify you of contest results, 2) to subscribe to marketing communications from us, and 3) to submit enquiries or product feedback to us.

3. Who does Solo Select share my personal information with?

We may disclose your personal information to the following categories of recipients:

  • to our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website and to support the fulfilment of your orders), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information (such as advertising, sweepstakes, analytics, research, customer support, fraud prevention and legal services)

  • to our authorized distributors and/or shipping partners to process and deliver your order.

  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;

  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy;

  • to any other person with your consent to the disclosure.

Also, Solo Select may provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors, but these statistics will include no personal information.

4. Cookies and similar tracking technology

Some of the data may be collected automatically using tracking technologies, including information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Policy here.


5. How does Solo Select keep my personal information secure?

We use appropriate technical safeguards to protect the personal information that we collect and process about you. No method of transmission over the Internet, or method of electronic storage, is 100% secure; keep this in mind when disclosing any sensitive information to us.

6. International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

Specifically, our Website servers are located in the United States, and our group companies and third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries.


7. Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to fulfil your orders or to comply with applicable legal, tax or accounting requirements).


8. Children

Ariat is concerned about the privacy and safety of children when they use the Internet Website and its content are directed to people who are at least 16 years of age or older. If you are under the age of 16, you may not use this Website unless you have the consent of, and are supervised by, a parent or guardian.

9. California Privacy Rights

If you are a California resident, you have certain rights with respect to your personal information.

10. Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

11. Mobile Information 

“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt in data and consent; this information will not be shared with any third parties.”


How to contact us

If you have any questions or concerns about our use of your personal information, please contact us using the following details:

US Residents:

Solo Select Horses, LLC
20910 US Hwy 377

Whitesboro, TX 76273


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