The Business of Horses - Inside 2-Year-Old Training Programs with Ty Benson and Max Morin PART 2
Show Notes
Part 2 of ππ§π¬π’ππ π-ππππ«-ππ₯π ππ«ππ’π§π’π§π ππ«π¨π π«ππ¦ π°π’ππ‘ ππ² πππ§π¬π¨π§ ππ§π πππ± ππ¨π«π’π§ is for the owners who donβt just want to start a colt, they want to see it all the way through.
Because getting a horse to the championship pen doesnβt start at three, it starts the moment you decide who you trust with your 2-year-old.
In this episode, we break down what the trainerβclient relationship really looks like when the goal is long-term success. The level of trust it takes to hand over a young horse, the consistency, communication, and decision-making that happen behind the scenes, and the difference between clients who help build great horsesβand the ones who unknowingly hold them back.
If youβre thinking about sending a colt to a trainer, or you want to give your horse the best possible shot from day one, this is the side of the industry you need to understand.
Because the best programs arenβt built overnight and theyβre never built alone.
Transcript
Auto-generated from the episode audio; may contain transcription errors.
You guys have kind of gone over this, but I think it's so important to understand. I know I have the most experience seeing in the cutting. Like, we've seen those horses that have peaked at the two-year-old sale, and they look like they're ready to go show in the faturity that day and then never see them again. Why do you think that happens? I mean, is that... I mean, I don't... I would hate to just pick one reason. Sure. because I think there's so many variables to all that who gets them after what was done with them that three year old year all that but there is a point to me especially on a cutter to where you can max them out but that horse. Has to have interest in its job and if you use up all of that interest in one year you know i think i think that is part of it you know maybe they've seen it seen it too much and i think and this might sound silly but but in texas where we are it is really hot and it is really humid in the summer and and i've done it and i've i've gone too far with horses in the summertime and i think and i've had them they start out really good they're really bright on a cow, everything is going good, and then you keep pushing through those half months, and that horse just loses its fire, loses its desire, you know?
And then, you know, so I don't know that I have a great answer to that. Yeah, exactly. I think some horses get pushed too hard. I think that happens all the time. And I'm very guilty of it myself. Yeah, for sure. I think I have a point. There's so many factors we don't control after the sale. So, you know, I don't know. But I think that's also a point. I mean, how can you blame somebody who buys a Ferrari and drive 30 miles an hour? You know, it's like, okay, well, if I'm buying a 300,000 type of two-year-old, you know and it looks incredible on the video and why am I stopping five feet you know what I mean it's like at the end like I think it the people who are buying it is very important because I think that will be a breaking when sometimes it's just not a fit right yeah and those you know that trainer feels like they have to grind it out because they pulled their customer to get that much for that horse and it just is kind of a they're backed into a corner trying to do the best they can well and it can happen both both ways and i think that's where time and experience comes in to be on on the guy buying it to take it as a three-year-old as well as its two-year-old gear because you've seen younger more inexperienced trainers buy an amazing two-year-old out of the sale and maybe they didn't know how to handle it maybe they pushed it too hard but that's where just like i say experience and knowledge yeah and then horsemanship comes into so much play and again there's no it's it's no i love your analogy but they're not a car yeah for sure you're right so and i think we and especially talking to a variety of customers coming from different places it's they want hard set in stone facts about what is happening and what's going to happen.
We have a lot of knowledge and experience, but. It's a living animal we just can't control for sure everything that happens we can't control if they all of a sudden get epm and we're behind two weeks or you know that one gets cast or you know like there's so much well for sure that goes into it and we i mean we joke at our house all the time like the horses are literally left alone for six to seven hours at night time and that's it the rest of the time there's all eyes on something is going to happen the horse the teal is gonna try to kill itself and it's in padded stall yeah and there's nothing we can do about it you know aside from sleek with them yeah and you have a great point about the it's not a car i mean it's you and i'm i'm learning it personally and i've reuben vandorff was a great mentor for me as far for making a three-year-old because this is like a room who has not much light i'm learning that process i'm pretty confident with the two-year-old but you know with the three-year-old deal my first three-year-old i was like all the time pushing the rpm all the time and ruben was like okay dude you need to understand.
Like if she'll fix like it's not because on the two-year-old you always cannot live picking all the time that's a great you know so it's not a car like you say it's it's you you maintain you work you do your homework and once in a while the customer is going to come see it you stop picking it you show it to your customer you come back down or you. A sale is coming okay now do you they want to start seeing videos or you you know somebody is coming to try you're gonna start like picking email again then you come back down after you sell or don't sell but you know what i mean like and i think that's very important to be aware of and i'm learning it more not with the trio because i'm doing it with the trio but with the trio and timing it to the show and stuff like this this is really where i'm very grateful to have ruben because he's helping me like okay you're doing good they're broke like don't try to peek in because i am insecure insecure about where my three-year-old should be like he's like that he managed me in that way and i think it's i'm very grateful for that but like it's it's it's learning and that's the experience it's like those two-year-old you can't somebody put it on facebook one percent every day i am totally against it it is not true with two-year-old because the two-year-old you figure out something and you have 20% all of a sudden and then you might regret you might go down you might you might you it's it's not like trying to improve yourself one percent every day that's a ton of pressure I cannot do it on two or one three or one I'm like yeah you're doing great you you're perfect and I'm not improving anything.
And then all of a sudden I'm like pushing something up and then the you know they don't progress like this do horses progress like this and at the end you started here you finish here but in the middle it's like this it's not one percent every day that's i am not that way of training i agree and it's it's you you it's not a car but like it's it's you so you can't push the rpm every day and that's for sure but in in that scenario like you're talking about in the process yeah. That's to me, sometimes that's the hardest conversations with with customers is is giving answers, you know, and I and rightfully so they want answers. They want to know, are we wasting our time or wasting our money or I don't care how much money we're spending.
I want this horse to make it. You know, there's all different types of customers that have different goals. But that's that's the heart of the really big challenge sometimes is well your horse is not very good this week like i wouldn't give you 10 grand for him but we're in the middle of something and next week i think we're going to be a lot better you know that and it's it's a roller coaster so we're talking about like kind of that six month period we need to kind of have some answers but sometimes we don't have all the answers and sometimes we're right and sometimes we're wrong But that's where that trust and managing goals, I think, is so important. And any new customer that calls me, before I even know what their horse is, what's your goal?
Best case scenario, what would you like to happen with your horse? Worst case scenario, this is what could happen with your horse. And that's when we go into talking about. Confirmation how they're bred how they're taking taking training but i i think those conversations are so important of what's your goal okay i you i want an open cutting horse or an open reigning horse okay well then i can call you in two three months six months whatever it is and say this one ain't it or this one is it and then we can we can go from yeah i mean we don't have a crystal balls for sure to see the future and know it. I mean, if I had one, you had one, or you had one, or sure, we would not be sitting here. So, you know, it's like, I think horses kind of give you stages.
To me, it's like, you know, and to the point, like, first day, a few first days in the ramp, and when you work it, like, how does that feel? You know, but like, they're going to change through the process. But they give you kind of milestone, and are they hitting those milestones? Some for me, like, you know, the breaking out process, the 90 day process, six months, you know, and they change. I mean, some, you know, my best 90 day horses not always end up being in the finals, you know, and you're like, whoa, this is amazing in 90 days and it deflate and never makes the finals. So I think they hit milestone and they need to keep hitting those milestones. And, yeah, I think that's super important. I think also, you know, I mean, I am the example of it. Like, I am dyslexic.
And when I was seven years old, I couldn't freaking read anything. But my body will be reading perfectly at seven years old. But right now, one of my hobbies is reading. And, you know, my body right now that at seven years old was reading perfectly. He's probably not reading one book. You know what I mean? So you don't know which one also because horses will surprise you. Like I have a coat right now that in the rampant, hitting the milestone perfectly. I mean, first week in the rampant, I was like, this thing is awesome. I want to buy it. I'm going to call that customer. I'm like, okay, wait a little bit. I ride him in the outdoor. It's a freaking dragger. And I don't know what happened. In Dajos, right now, I put 60 days outside.
I'm riding this thing in the pasture. I cannot ride him around 10 horses in the arena with tractor, a bunch of stuff. He does not get the information. So I go in the pasture and do all my thing. When it's going to be time to slide and meet ground, he's going to kind of have to get over that. But right now, I'm like, I'm okay. Let's be creative. Let's go ride him over there. He's getting the information. And that's where, like you say, there's having customers that are okay to hear that. Hey I'm taking that's where like I think you have to be a little bit of as a two-year-old trainer I mean my personal goal is to be you know kind of level four type of guy who focus on two-year-old and is a Swiss army knife like if this part of the knife doesn't cut well well let's switch and maybe if we switch things around that might work on that horse you know and then for sure I think kind of thinking about with experience that you have.
It's like you kind of have, you know, you know, this is the direction. The road might be a little bit like this, but we're going to end up there. Are they hitting those milestones? It's kind of what I'm asking. And if they do, I'll tell the customer really well. And if they don't also, you know, I think, I think they pay us to tell that. Right. I mean, I am not afraid to tell, hey, I'm sorry. We thought we had a rain horse, but it is a straight up donkey, you know? and, and it, or it is great, but it's not a level four. It is going to make a nice training horse, but it's not, I don't think the level four. And I think also as a trainer is don't, don't judge them too quick and don't quit on that too quick too.
It's like, don't judge like the one that I'm riding in a pasture might end up in the level four finals. So I'm not going to judge him too quick for not be or somebody judged me for being dyslexic you know it's like they have something to offer so don't judge them too quick and then also don't quit on them too quick for the same you know for the same argument it's like you know it's not because it doesn't and that's the beauty of to your program is we can be creative in that a bigger program gonna have to be a little bit more.
You know yeah don't quit on them i'm the last one to quit on my horses like but after really important to give a realistic picture to your customer this is what i'm dealing with it's not killer but this is what i'm dealing with you know as we see these two-year-old programs and i'm sure this is the case with you i know this is the case with him unfortunately like i have so many people call me i would love to sit at the tide but i'm like he doesn't have room you know like we're having to just continually squeeze and squeeze and it's gonna the tides have turned and are going to continue to turn so my question for you guys is how can someone be a great customer where you want to continue to work with them through the peaks and valleys because there's going to be peaks and valleys with these two-year-olds year after year you're going to completely kill it at the sale one year and they're gonna be like i can quit my job and you just ride my two-year-olds and then some years they're like i'm gonna have to take an extra job because none of these worked and through those peaks and valleys what does it look like to you guys when someone when you walk out of that sale ring win lose or draw at the end of the year and you just say man that's a great customer i did the best job i could do for him and what what does that look like to you guys what is a great customer to me it's, It's really just somebody who listens, I think. I don't know if that's how you feel about it.
Somebody when you do call and say, this is not working out or I need more time or whatever, just that they listen. And I take into account, too, that they're spending a lot of money. For sure. And that money is not. Because, I mean, you lost on me. I think we're very aware of how much money they spend or how much money they have in those horses and how can we, you know, be successful with that. It's always in my mind for sure. Great customer for me is somebody that is on your team with the, you know, with the win, but also with, you know, the losing part of the game. And that is, you know, I think it's, it's not a short-term relation and game to play. I think it's a game that you play long-term and you play on numbers.
I was going to say before, especially like people who want to get into, to invest in yearlings and buy and train two year olds and sell them. It's, you may have three bad years and one good one that makes up for three bad. Yeah. Yeah. It's an average game. It's, you're gonna, you're gonna make some, lose some, equal some. It's a longer term investment in game. So they're going to have a good customer. It's going to have to be able to be very aware of that. I think to be successful is be able to you know play long term and have those low and have those high and those or have those average you know and uh i think uh a great customer for me too is hearing you know bad news you know bad news like oh it's not working the way you know we expecting and willing to lose or even like, you know, hey, we might finish even on that horse.
Let's keep moving forward. You know, everybody is a great customer when we are winning, but, you know, are you going to be also that way? And I had been proof literally the last six months by a couple that they are amazing customers. We had a very unfortunate thing happen and the guy was like, let's go again and let's go harder. I'm going to go buy a bunch of them and you want to go and move forward. And I was like, I was about to shake his hand and say, you're a great guy. I'm a great guy. We try our best, but this is not working. We had zero luck so far and the guy didn't walk away. He said, I believe in you. We're going to go work harder. And I was like, I thought that's what we were going to do when we had dinner.
And so great customers, somebody that is willing, you know, understand the game. It's a long game with up and downs. And then also when it's down, that we also have the, they have to understand, we have the best interests in mind and, you know, we don't control everything. Right. Well, I'll venture away from that just a little bit because I, I think this is something that needs to be talked about. That's not very often. I think, I think we have a pretty big disconnect a lot of times with trainers and owners. I think, I think from the training side, we have a lot of guys that, that just believe that the money is endless and are are very not are very lost on how much this is costing was this really necessary is this something that we have to do or not do it and are not very mindful of customers money and yes most people who are playing in the horse game are using extra money you know i mean it's tax money or, you know, whatever it is, it's usually not somebody depending on that to live.
And that leads me into my other side of it. There's a lot of customers that don't understand that it is our money to live. You know, this is how I make a living. This is how I take care of my family. You know, this is all I can depend on, you know. So, and I think it needs to go a little bit both ways. I think customers need a better understanding of, hey, this is how this guy is making his mortgage payment. You know and on the other side of it is hey just because this is might be expendable income, doesn't mean that i would prefer to lose all of it because they they even though it's expendable it it was worked for you know there's a lot of grinding going in to get that money and i think just on both sides being respectful of you know of both both sides and that's.
For me, any type of issue with customers that I've had most of the time goes back to one of those two lacks of perspective, really. So to circle back and really answer your question, a good customer is somebody who listens, that you can communicate easily with, that you have the same goals, and pay on time. That's a bad one. you know right we have hay hay bills we have to pay our employees we have people depending on us for sure you know and when you're six months behind because it's not a big deal to you because it doesn't affect your life that that puts us in a bind you know and you know and i don't know about you but i mean i've lived i've lived with 20 000 on my credit card that i can pay for months of the time you know and that's and that's not fair either yeah at the end it's gonna affect them because if you can't do your job they can't do it at the facility or pay for the facility or the people it's gonna affect their horses so you know it's very important to do that i will add that yeah a good customer somebody also is willing to have a hard conversation with you and where emotionally or not related it's just a hard conversation and we have to make decisions and also that it's not the idea of who is right or wrong is we both have your goal in interest at least for me it's very and because i'm not showing yours is it more i never show i mean i show a few horses for people but like my only interest is for you to be successful or that horse to be successful with you know it's it's in a lot of my customers or, you know...
Some wants to sell, but most of them also wants to see the horses be successful. So, I mean, like, I don't have, like, besides paying me for my job and my time, I don't have, like, a ton of, you know, I'm not going to be in the front of the cover. My goal is not that. My goal is to make your horse to be on the front of the cover. And so, it's not for me. It's for your horse, and it's for you. You know so I really in my head is you know it's if I have a conversation a hard conversation with you is is just for the good of this horse and your goal I think all three of us sitting at this table can relate to we've been and I know we are very grateful here that our stalls are always over full his are and it sounds like you joined people way last year yours are too and so we are a unique group in the horse business that is very grateful that we do have an overabundance of clients right now and I know that could change any day.
Right now we're grateful that that is how it is. But I think you know people they need to understand that if you can't have those hard conversations there's somebody that wants to come into that stall especially it's y'all's houses and, there are times when those clients get fired and there's times when vice versa they need to fire their horse trainer yeah it's not a one-way street you know or or their breeding manager. You know i it's my job to do them a great job but i can tell you and i know you guys like i tell people sometimes and i'm like listen i know it's frustrating you know we've bred the spirit twice we flush your eyes we haven't got an embryo i don't make the rules i just have to play by them you know we've thrown the kitchen sink at her.
No, I guess what I'm getting at with this is nobody wanted us to have an embryo the first time worse than me. It was them to know that. And the main reason is, circling back to all this, is because I need that stall. So not only do I want to do a great job for you, not only do I want to make sure we get that baby that can be on the cover one day. I also need that spot that that mare's in for somebody else to come in so I can make sure I make their dreams come true too. So believe me, I want to get her bread and get her home to you as quickly as possible. And I think it's the same way with you guys. I think some people think like, oh, they just want to get the board bill or the training bill. I can tell you for me and probably a lot of for y'all, the training bill and the board bill have so much overhead.
Nobody's getting rich off of that. Oh, no. Not at all. And so you guys want to have that stall with a good horse that whenever it's all said and done, you can hopefully get a good commission on it. Yes. You can get your part of a commission because that's kind of your payday. The rest of the time, you're just paying bills. Yes. you know and that's what i think people think like oh gosh dang they charge 2500 a month that 2500 a month don't touch it y'all know about bridles saddles you know so to be a great customer too they have to understand you know you nobody wants every single horse in their barn to be successful more than you two yes not only for a reason of just the ego yes but also just you know the commissions and things that are really the payoff for you guys and and if those people sometimes they get we understand it's frustrating when we have to call them and tell them it doesn't work.
But there's a point, too, where sometimes I'm like, listen, this just might not be the right spot for you. Like, I want to do your work and want your marriage to be successful. But sometimes we have to cut ways and that has to go both ways. We also have to do our part in communicating, just like y'all dance to the phone and say, you know, your horse is not very good right now. Give me another 30 days, you know. Circling back to that, one other thing I want to add in, because I know we tell people this, is like, also, you guys can't train horses when you're on the phone. You can't talk to them every day about how Peanut is doing. You know, we know this is something that's a hobby for them, and they want to know, and they want to be involved, and we want them to be involved. But they also have to give you guys the time to do your job.
And so you can't do it on the phone, even though you're pretty good at talking with the AirPods in. You can't do it. I can't do it. Yeah, you can't do two things at once, probably. And so, and I think that's another thing is it's like, yes, call and check on your horse. 100%. Go watch them. You know, go put your eyes on them, especially if this isn't a trainer that you have experience with, because there's good guys and bad guys out there. And sometimes there's good guys that just get too busy. You know, they're not trying to be bad guys. They're just growing and they're too busy and they're just whatever your horse might get behind. I don't know. But, you know, phone calls, a lot of people ask me, like, what is a reasonable amount of times to call my horse trainer?
And I'm like, which I'm very lucky. We have a great center. And I'm like, I rarely call, maybe every 60 days. And I'm like, but I tell our trainers, too, like, if this horse isn't good, I need to know. Yeah. Pick up the phone and call me and just tell me. I'm not going to argue with you about it. Great. No problem. Thank you for telling me. We'll be there. Get it. Well, and I think that just like I was saying earlier, that the number one horse gets dropped off. Like we need a set of expectations right now. Sure. Yeah. So so we know, you know, and that conversation is easier had. And this is something I think is really important for young people in this industry, because I try to have it with my breeding customers. is no different than y'all would have it with yours, is when they drop the horse off.
It's like, hey, this is a 15-year-old maiden mare. You need to understand that we may not get this done right off the bat. That's a much easier conversation to have then than when they get a $3,000 bill. 90 days later and no baby. And they're like, what the heck? And when you could say, well, remember when we dropped her off, we talked about this may be a little bit of an uphill battle and it may be with no trophy at the top. So sometimes it's easier to manage those client expectations up front and that's where i think a lot of trainers get in the buying is they don't manage those expectations especially with people that are new to the industry because they don't know they don't know what to expect all they see is that the somebody bought a faturity a horse at the faturity sale for 100 000 as a yearling and they got 850 000 for it at the two-year-old sell and they think like well all it takes is money and a good trainer you know i just buy the yearling and send it to the trainer and I'm going to make money.
So I think especially educating our people that are new to the industry because they're so important to our growth and they're not trying to want to call you every day or they're not trying to be upset whenever you tell them they're worse than bad. We just didn't set the expectations beforehand so they kind of know like. Call me once a month if you don't hear from me. Let's talk about your horse. You know, if you want to come look at it, come out here. Please try not to do it on a Sunday because that's the time that I, you know, just set up those. And that's where I think a lot of people that are young in the industry have to take some ass weapons before they learn to get ahead of them. To stay ahead of them, I think is the key.
Well, I think, too, like when you're young and you first go on your own, you're just tickled that somebody sent you a horse. Sure, I was going to do whatever they want. And you're going to talk to them whenever they want because you're so excited to have them, you know. Oh, for sure. I know for me, it was that way. Yeah. I didn't set up. And number one, I didn't have enough experience to set up guidelines or have those conversations because I didn't know. You know, it took a lot of falling on my head to understand how to have those conversations and how to set expectations. And, you know, and I think that's. With comes with a lot of experience and having started hundreds of two-year-olds you know is is knowing knowing how you can you can have those conversations and when to and when not to no no there's a lot of good horse trainers that haven't had the success they should have had because they didn't have the people skills they should have had and it doesn't matter how great of a horse trainer you are or you're not those people skills dictate a lot of your success in this industry so if you're sitting here listening to this and you want to be a horse trainer and you're not good at communicating and you're not good at people skills that's probably the first thing you should work on yeah because i think you're trying to give me a raise my hand right no no i did not tie is the tie is people skills have improved with a lot of coaching from the other tie significantly and then well and i think for you it was just like it was just learning how to talk to people.
I mean, Ty Smith has spent a lifetime evaluating horses and talking to people and it's easy for him. Ty Smith is not a horse trainer. We don't see Ty out there training two year olds. You know, that's not what his strength is in. That's why Ty Vincent trains the two year olds. And so, but Ty can, you know, and that's kind of on finding your mentors and like Doug and these people that know people, know people skills, understand their habits and, you know, what their expectations are going to be. And I just think whether you're a customer listening to this, an established customer of a horse trainer, somebody that's new that wants to get, whether it's into the breeding business or business with you guys, send horses to y'all.
Or whether you're a young person or somebody that is just struggling in their program, I think you can take a step back and see how that staying on top of that communication and staying ahead of that is just a game changer. And as a customer, you know, managing your expectations and maybe for a customer, they have to have that conversation with their horse trainer. You know, sometimes they have to be the one to initiate that. Like, hey, I hired this person to be a horse trainer, don't babysit me. OK, horse trainer, how often should I call you in line? What is going to annoy you? you know and i'm gonna pay my bill on time every month but i expect you to answer the phone when i call once a month you know if you don't pay your bill on time and you're six months behind you're gonna have a lot less chance you're worth trying to answering the phone on time or being real excited about calling you back for sure so i mean i call sometimes my my customer most of the time they're like everything okay yeah yeah everything okay i'm just to let you know how good or bad you're also doing you know but they're like worried because i call them you know before they called me about the horse yeah and i think i mean reuben vando helped me so much with that because he is i mean if you know the guy he can do so many things in once i can't but like you say max you can train a horse very well but like your skills uh phone i mean my phone was in the tech room most of the day you know and then he was like you can't build a business like this you're gonna have to you know, answer, you know, and I say, I answer every time.
He said, you can't answer five hours after the text. You, you're gonna, you don't have to do it right now when it beep, you stop yours. And, but like, you're gonna have to be better at it. And he helped me with that. And he was like, he just was a pain in my butt for it. But like, he helped me like being definitely better. Thank goodness you had somebody that pointed out and helped you with that. Cause I think for us. As we both have done our due time as assistants and apprentices and come up in that way. But as an assistant trainer, we're trying to learn how to train VRSs, take care of them, and show. That's all we care about. We're not allowed to talk to the customers as an assistant. So when we do get the skills developed to be able to train one and to have all of those skills to go out on our own, all of a sudden we look up and we don't know how to run business we don't know how to talk to customers we don't know any of that you know when I left, Corrig Fishings to move to Texas I asked him do you think I'm ready before I left and he said yeah you can train one and you can show one you're really good at it but he said you have no clue what you're about to get into for the business you know and he was right I had no idea what I was getting myself into you know but, But we don't really have an education system in that sense because we have the traditional, you go work for somebody as an apprentice, you learn how to train them.
But those trainers aren't teaching us how to do the business because their mentors didn't teach them how to run business. So that part of the passing down from trainer to trainer is kind of lost. And so you know i've been very fortunate with ty and melanie and doug and everybody that i've gotten to be around that have helped me there with that inside of it and you as reuben and yeah reuben albinning probably helped me a ton yeah i was very good business businessman but i think there's a lot of that education that is that is not getting passed down you know and the way the industry is evolving that's something that needs to to elevate but i see it on the other side too there's there's guys coming up that are leaving an apprenticeship before they can really train one yeah you know but then maybe they're really good with people and they have some business knowledge maybe they went to college they're.
And I see some guys, especially in the two-year-old deal, that are on their own and they have a barn full of horses. They're really good at talking to people and running their business. But I'm not, I don't want them on my horse, you know. So, those two skills have to rise and be balanced. Yeah, I remember when my first year going on my own, I had this horse and the fear I had was a little bit like, you know, talking to my customer about that was because I was my best customer for a while. I had a Reuben and that's how we started working together. He took six two years old and he said, I heard you really good with that. You run, I'm not your boss. You just come ride for horses, do the best you can do. And that helped me build my business.
And I had an outside customer who had a really nice horse, but there was some issues and things that I had because I was so grateful. And he was a good rose but like i was so grateful i didn't want to give too much of the bad news and after a few conversations. Not with the customer but my peers they said your job is to tell them and so and i've you know and i tell them and the host i sure made the final with it and so it was not about what but how you deliver information to your customer is super important because i am technically usually on the negative side i'm not gonna i prefer you being surprised coming to see the host and be like well actually it's better than what you tell me i prefer that then be like oh it's super good and then it deflates so i i'm usually when i talk about the horses i will emphasize what i am going through with them the bad part of it and then the good part and just for them to know but deliver bad not bad news because that's meaning like it's the end we draw a line in the sand not saying that like it's just like we're going through this right now and how i'm going to present it to you is very important and i think i mean it's experience i remember one of the customer ruben had the horse and and i love the horse but when i talk about this horse to that customer i was pretty negative about it just i want to make sure you know what you got like and ruben came up he was like okay dude we need to talk about how we do delivery because this is a good horse we can't we can't talk about that.
Was that way about that horse you know so it's it it is experience i think obviously you can have mentorship you know like you had like i have with ruben or hal dunning but at the end it's experience too yeah for sure it's it is a challenge and each people, you know each people are different so it's you're gonna have to have a little bit of feel but i think when you work with horses you do too like you had that feel i mean. Yeah, and something that some people have a gift for, some people don't. But you can always work on what is not your gift. Yes. You know? Yes, for sure. And with the communication side of it, I'm not trying to beat the dead horse, but we're really the only industry, as being a horse trainer, your name's on the gate, that we do all the things.
We are, and I like sports, so I like to relate it to sports. But for like a professional sports team, we are the CEO, we are the scout, we are the trainer, we are the coach, and we're the athlete. Yeah. All at the same time. So it's, I don't know what the answer to fixing that is, but the plate can get awfully full, especially if you have a big, good driving business. You know that plate we wear a lot an awful lot of hats that way and i think that's that's a little bit of the difficulty that we have sometimes with communication because if you truly are doing a good job and you're out there doing the deal every day you're not going to be on the phone you know you you physically can't be on the phone because you're actually doing you're doing your job you know so i don't know what exactly the answer and how the industry could change that way at all but.
That was just smothered. Well, I think, I hope that this has given really good insight. I think we've done a really cool thing today where we've kind of given a customer insight to a trainer's brain, but how does a two-year-old program work? How do you prepare to send one-to-one? How does that process go? And, you know, here's how it really works. Here's the behind the scenes of how a trainer thinks and how to be a great customer and what you should expect out of your trainer and when to have the talk about those expectations. And then having these young guys or established two-year-old trainers that also can hopefully listen to this and pick up some of what you guys have done to make y'all's programs so successful and the way that you think.
And so hopefully this has been really helpful to people. We know that both of you guys have limited programs and would love to take every new client that calls, but we know that doesn't happen. But i think you know if if people want to reach out we'll start with you max how how do they get a hold of you you know is there a facebook page website yeah website i'm working on it but yeah facebook my phone number email instagram too yeah but uh yeah for sure now yeah i'm full yeah that's great and that's a great writing to have but they can also call you and say hey you know i want to you put on the list this is kind of my goals and future and you know i really want to have this level of rainer and maybe you say hey i'm maybe not the perfect person for you but here is where i think would be really good and you can help guys in that way or sure tie the same thing with you i know you don't have a website because i haven't made you one so they can see your facebook all of that communicate with you guys through their.
Talk to you, talk to Morgan, and just kind of understand the process of how they get on the list to have horses with you. And, you know, if you can't help them, same thing. And try to refer them to some people that you know are good. So if anybody is wanting to contact these guys, you can shoot an email to us too, and we can get you in touch with them. Like they said, right now, both of their programs are full. And one thing we didn't talk about, but I want to touch on, because I think this is the case, Ty, and I'm assuming it's with you, these aren't 30 day situations either. And you're going to put a horse in their programs. This is a year commitment. And so they, people need to understand that, you know, these guys are cold starters, but a little different than some breeds of cold starters in that they, they can't step away from their regular forces during June to put 30 days on your colt.
So, you know, these guys take horses, they're on a schedule, they come in a cadence every year, they go through the program, they start again. And so that means you've got to commit to a full year. So some of you guys that need ones that you say, you know, I don't really need that. I just need 60, 90 days. You can email into our office. We'll try to help you find somebody that can help with that. But these guys are truly they have a program in the truest sense that it's very much a start to finish from the first ride to the end of that two-year-old year to be ready like he said to have the tools that they need to go be a comprehensive toolbox for the next person to build out of so appreciate everybody listening today thank you guys so much for coming on this isn't a do one of my favorite ones we've done so far i think it's really really insightful and we'll see you guys on the next episode thank you yes that was fun guys all right.
