Latest Episode
Episode 27 - From Red Bull to the Cutting Pen: Jay Winborn on Modern Marketing with Melanie Smith
1 hr 16 minEpisode 27
Melanie Smith interviews Jay Winborn about his journey from riding Polo horses all over the world and Red Bull marketing into association leadership at NRCHA and NCHA, and how that experience shaped new strategies for promoting cutting and cow horse events. They discuss practical marketing moves—storytelling, webcasts, video campaigns, and high‑visibility ads—along with event changes like the move to Fort Worth, cross‑discipline collaboration, and sponsorship strategy. The conversation also covers industry growth, incentives and sales trends, youth and experiential programs to attract new participants, and the importance of making the sport welcoming and accessible.
