Hubbard Feeds Backs $620,000-Added Solo Select Rope Horse Futurity as Heading Gold Sponsor

Formerly known as GroStrong Minerals by ADM Animal Nutrition, Hubbard Feeds has been the force behind Solo Select's next-level feeding program. This fall the company's role steps into the spotlight as the returning Gold sponsor of the Heading Futurity at the 2026 Solo Select Rope Horse Futurity.

"A lot of folks can see what happens when you take elite genetics and combine it with elite nutrition," said Dr. James Lattimer, Hubbard Feeds Lead Nutritionist. "You simply can't feed today's top-end horses like you did fifty years ago and expect to maximize their potential. Oats and alfalfa alone won't get you there anymore."

Dr. Lattimer points out that while the program was built to meet the demands of large-scale breeding and sales operations like Solo Select, the benefits extend to any performance horse, whether you own one or one hundred.

"We can have the same impact for a smaller operation as we can for a facility like Solo. It's about understanding the horse's genetic potential and feeding to reach it, not just to keep the horse alive."

The results speak for themselves. Horses arriving at Solo for sales prep often see dramatic transformations within six to eight weeks on the program. Their coats improve, they develop more muscle, and they show clear gains in overall condition.

For Hubbard Feeds, backing the Heading Futurity at the Solo Select Rope Horse Futurity is about more than brand exposure. The company sees the rope horse world as underserved in performance nutrition and wants to support the people driving the industry.

"The rope horse world is underserved when it comes to nutrition supporting these performance horses," said Dylan Dombrowski, Hubbard Feeds Senior Horse Marketing Manager. "What we're doing at Hubbard to support the top 10% of competitive horses is huge, and making sure the rope horse performance industry knows about that is extremely important."

That commitment extends beyond feeding programs to supporting the industry as a whole.

"Giving back to the people who really are the heart and soul of the industry is important," Dombrowski said. "Any time we support an event, that's really why. It's supporting the people who support the industry."

"When you watch these horses compete, you're seeing the product of both elite breeding and elite feeding," James says. "That's exactly what the Solo Select Rope Horse futurity represents."

With a minimum of $620,000 in added money on the line across breakaway, tie-down, heading, and heeling, only the most prepared four-year-olds will rise to the top. That is where Hubbard Feeds steps in. As the Gold sponsor of the Heading Futurity, the company showcases the role of targeted, science-driven nutrition in giving horses the strength, stamina, and focus they need to deliver when it matters most. Hubbard Feeds also offers direct access to a PhD Equine Nutritionist who is just a phone call away. You can schedule your custom, free consultation by contacting Dr. James Lattimer at James.Lattimer@akralos.com.

The 2026 Solo Select Rope Horse Futurity returns September 30 through October 1 at Circle T Arena in Hamilton, Texas, kicking off the fall Clay Logan Open. The event carries a minimum of $620,000 in added money for 4-year-olds across breakaway, tie-down, heading, and heeling, with entry fees building each pot from there. A 2026 breeding contract to a Rope Horse Incentive enrolled stallion is all you need to enter the richest 4-year-old futurity of the year. Any 4-year-old, by any sire, is eligible if the registered owner or rider holds a paid 2026 breeding contract to a stallion enrolled in the Solo Select Rope Horse Incentive. One contract equals one entry. Compete on a horse sired by an enrolled stallion too, though, and you're eligible to win even more. Your horse does not have to be paid in. There are no nomination fees. Simply designate the horse you're entering under your breeding contract. To secure your spot and submit your entries, click here.