Breeding to The Firemen Means Access to Nearly $4 MILLION in Incentives
- Taylor Zimmerman
- 4 days ago
- 3 min read
The Firemen, one of reining’s most decorated young stallions, has entered his first official breeding season, and breeders now have access to a slate of incentives, discounts and Black Friday opportunities designed to reward those who invest in his inaugural foal crop.
The Firemen became the NRHA Level 4 Open Futurity Champion in 2024 under Kaci O’Rourke with a score of 229, securing both the Level 4 and Level 3 titles in the same year. His record-setting performance made him the highest-earning 3-year-old western performance horse in history. His lifetime earnings now stand at $465,623, placing him among the sport’s all-time leading money earners.
Trainer and rider Kaci O’Rourke described the stallion as exceptionally responsive and powerful. “Riding him is like driving a Ferrari,” she said.
“The Firemen is truly one of the most complete horses I’ve ever seen — he has the athleticism, the eye appeal and the mind to be a breed-shaping stallion,” said Melanie Smith, founder of Solo Select. “We are honored to stand him and to launch a breeder incentive program that rewards those who believe in his future.”
A New Incentive Program for Breeders
Foals by The Firemen will be eligible for more than $3.7 million in incentive programs, including NRBC, 100X, The Invitational, NARS, All Star Reining Stakes, NRHA Sire & Dam, and APHA Chrome Cash.
Owners Courtney and Peter Morgan alongside Solo Select have created a dedicated incentive for his offspring, set to begin with his 2026 foal crop. Offspring born in 2027 will be eligible for the incentive at the 2030 NRHA Futurity.
Proposed Firemen Incentive Payout Structure
Level 4 Open—$125,000 total payout
1st place (event champion): $30,000 to owner, $30,000 to breeder
2nd place (event reserve champion): $15,000 to owner, $15,000 to breeder
3rd place (event bronze champion): $5,000 to owner, $5,000 to breeder
Additional $25,000 to the 1st place horse if the foal was carried by a Solo Select recipient mare.
Level 4 Non Pro—$75,000 total payout
1st place (event champion): $15,000 to owner, $15,000 to breeder
2nd place (event reserve champion): $7,500 to owner, $7,500 to breeder
3rd place (event bronze champion): $2,500 to owner, $2,500 to breeder
Additional $25,000 to the 1st place horse if the foal was carried by a Solo Select recipient mare.
“We believe he represents the future of the sport,” Smith said. “This program is designed to reward the breeders and owners who support him early.”
The Firemen’s standard stud fee is $3,000, with a $700 chute fee. Several limited-time offers are available:
Black Friday Promotion (through Nov. 30 at 11 p.m.)
Buy one breeding to The Firemen, receive a second breeding at 50% off.
This offer allows breeders to book two mares while maximizing eligibility for future incentive payouts.
Elite Mare Discounts
Mares that have earned or produced $100,000+: $1,000 discount off of breeding fee.
Mares that have won or produced $200,000+: one complimentary breeding (chute fee only).
The Firemen stands at Solo Select Horses in Gainesville, Texas.
Breeding contracts and promotional offers are available here:
Discounted breeding options for eligible mares can be found within the frozen semen and ICSI contract links.
“He (The Firemen) is by far the greatest horse we have ever owned,” Peter and Courtney Morgan said.
If you’ve made it this far, chances are The Firemen has your attention and Solo Select wants to reward that!
To celebrate the launch of his first breeding season, the team is giving away a special-edition goody bag packed with one of every item from The Firemen’s merchandise line.
To enter, follow The Firemen and Solo Select Horses on Instagram (@thefiremen) and Facebook (@thefiremen.stallion), then text your first and last name with the phrase “FIREMEN GIVEAWAY ENTRY” to 417-761-1338.
Entries are open now, and the winner will be announced Dec. 6.
FAQs: Where can I get my contract to The Firemen? Visit the The Firemen's stallion page on Solo Select Horses website (soloselecthorses.com/stallions/the-firemen) where you will find links to the contract you are looking for whether that is an ICSI, frozen semen, or a discounted breeding contract.
Who can I call to get more information on breeding to The Firemen?
Please call the Solo Select Stallion Office at 903-436-6615 or send an email to stallions@soloselect.com for more information or any questions about the contracts.
When does the Black Friday deal end? You can buy a breeding to The Firemen and get one 50% off until November, 30, 2025 at 11:30 PM CST and you can find the link for the Black Friday deal here soloselecthorses.com/2026-black-friday-deals.
How do I know whether or not my mare applies to the discounts?
If your mare has earned or produced $100,000+, she is eligible for $1,000 off of the breeding fee. If your mare has earned or produced $200,000+, she is eligible for a comped breeding fee with chute fee only required.
What is his standard breeding fee? $3,000 breeding fee and $700 chute fee
